Live Poll Results — Which of the following attribution models does your marketing team currently use

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Marketing Attribution Methodology Assessment

Help us understand how your organization tracks and attributes marketing campaign performance across channels.

Which of the following attribution models does your marketing team currently use to measure campaign effectiveness? (Select all that apply)

Poll Type: Custom | Total Votes: 0

OptionVotesPercentage
Last-click attribution00%
First-touch attribution00%
Multi-touch attribution00%
Marketing mix modeling00%
Custom/proprietary attribution model00%