Live Poll Results — Which technological innovation first allowed advertisers to target consumers bas
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Breakthrough Advertising: The Innovation That Changed Consumer Targeting
Throughout history, technological innovations have revolutionized how companies advertise to consumers. Some breakthroughs fundamentally changed the advertising landscape by introducing unprecedented targeting capabilities. This trivia question tests your knowledge about a pivotal invention that transformed how marketers connect products with their ideal customers, creating the foundation for modern personalized advertising strategies.
Which technological innovation first allowed advertisers to target consumers based on their previous online browsing behavior?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'The HTTP cookie, invented by Lou Montulli at Netscape in 1994', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'The Nielsen People Meter, introduced in 1987', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The Google AdWords platform, launched in 2000', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The DoubleClick DART system, developed in 1996', 'is_correct': False} | 0 | 0% |