Live Poll Results — Which company spent approximately $1.2 billion on a mascot redesign campaign in
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The Million-Dollar Mascot Makeover
Brand mascots have been powerful marketing tools for decades, creating instant recognition and emotional connections with consumers. From Tony the Tiger to the Michelin Man, these characters often become more recognizable than the companies they represent. However, rebranding a beloved mascot can be a high-stakes gamble with significant financial implications. Test your knowledge about one of the most expensive and controversial mascot redesigns in corporate history!
Which company spent approximately $1.2 billion on a mascot redesign campaign in 2008, only to revert back to their original design just six months later after widespread customer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi (redesign of the Pepsi Globe logo)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana (removal of the orange with straw mascot)', 'is_correct': True} | 0 | 0% |
| {'choice_text': "McDonald's (modernization of Ronald McDonald)", 'is_correct': False} | 0 | 0% |
| {'choice_text': "M&M's (redesign of the M&M character lineup)", 'is_correct': False} | 0 | 0% |