Live Poll Results — In 2017, which controversial direct-to-consumer strategy did Nike announce that
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The Sports Retail Revolution: Nike's Game-Changing Decision
The sporting goods industry has undergone massive transformations in how brands connect with consumers. One of the boldest strategic shifts came when a major athletic wear giant decided to fundamentally change its distribution approach. This decision represented a pivotal moment in sports retail history, reshaping how performance brands approach their go-to-market strategies and customer relationships. Test your knowledge of this industry-defining move!
In 2017, which controversial direct-to-consumer strategy did Nike announce that dramatically changed its retail approach and sent shockwaves through the sporting goods industry?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'The Consumer Direct Offense - reducing wholesale partners from 30,000 to just 40 while heavily investing in Nike-owned stores and digital platforms', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'The Athlete First Initiative - eliminating all third-party retailers to sell exclusively through Nike.com and Nike retail stores', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The Global Access Program - creating membership-only purchasing for all premium Nike products', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The Performance Partner Plan - requiring all retailers to dedicate 75% of floor space to Nike products to maintain their partnership', 'is_correct': False} | 0 | 0% |