Live Poll Results — Which major dictionary publisher had to rebrand their flagship product in certai
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Linguistic Branding Breakthroughs
In the world of language and linguistics, branding decisions can make or break a company's global expansion. Sometimes, a single word or phrase can determine success in new markets. This trivia tests your knowledge about a famous linguistic rebranding that saved a major dictionary publisher from potential market failure when expanding internationally.
Which major dictionary publisher had to rebrand their flagship product in certain Spanish-speaking markets because their original name translated to something inappropriate?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Oxford University Press with their 'Oxford English Dictionary'", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Merriam-Webster with their 'Collegiate Dictionary'", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Cambridge University Press with their 'Cambridge Advanced Learner's Dictionary'", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Collins with their 'COBUILD Dictionary'", 'is_correct': False} | 0 | 0% |