Live Poll Results — Which 2022 social media marketing campaign broke platform engagement records by
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Behind the Viral Promotion: Pop Culture Marketing Genius
In the fast-paced world of pop culture marketing, certain product collaborations and promotional campaigns have become legendary for their innovation and cultural impact. This poll tests your knowledge of a groundbreaking social media marketing campaign that changed how brands interact with entertainment properties. Do you know your viral marketing history well enough to identify this game-changing moment?
Which 2022 social media marketing campaign broke platform engagement records by incorporating an iconic pop culture character directly into product advertising with zero traditional media spend?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Barbie x Burger King's 'Real Meals' TikTok challenge, where pink-themed meal boxes contained QR codes unlocking exclusive Barbie movie content", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Oreo's 'Stranger Things Portal' Instagram filter that allowed users to 'open' a cookie and see into the Upside Down dimension", 'is_correct': False} | 0 | 0% |
| {'choice_text': "M&M's 'Grimace Birthday Shake' purple milkshake TikTok trend, featuring user-generated videos of people pretending to die after drinking it", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Doritos' 'House of the Dragon' Snapchat campaign where users could breathe fire like dragons after scanning special chip bags", 'is_correct': False} | 0 | 0% |