Live Poll Results — Which company spent over $1 billion on a rebranding effort in 2000, only to aban
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The Billion-Dollar Rebrand Mystery
In the high-stakes world of corporate branding, companies sometimes invest astronomical sums to refresh their visual identity. Behind every logo redesign lies a strategic business decision that can make or break consumer perception. This poll tests your knowledge about one of the most expensive and controversial rebranding efforts in corporate history - a case study that's now taught in business schools worldwide as both a warning and a lesson in brand management.
Which company spent over $1 billion on a rebranding effort in 2000, only to abandon the new logo and return to their original design just six weeks later?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'BP (British Petroleum)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana (PepsiCo)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gap', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Consignia (formerly Royal Mail)', 'is_correct': True} | 0 | 0% |