Live Poll Results — Which major retailer attempted a controversial rebrand in 2011 that was abandone
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Iconic Pop Culture Retail Rebrand
In the ever-evolving world of retail, sometimes brands need a fresh look to stay relevant in pop culture. One major retailer made headlines in 2011 with a disastrous rebranding attempt that lasted less than two months before they reverted to their original name and logo. This infamous rebrand is now studied in marketing courses as a cautionary tale of alienating your customer base. Test your knowledge of this notorious pop culture retail moment!
Which major retailer attempted a controversial rebrand in 2011 that was abandoned after just 6 weeks due to overwhelming customer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "JCPenney (changing to simply 'jcp')", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gap (introducing a new minimalist logo)', 'is_correct': False} | 0 | 0% |
| {'choice_text': "Target (attempting to rebrand as 'Tarzhay')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Netflix (attempting to spin off DVD rentals as 'Qwikster')", 'is_correct': True} | 0 | 0% |