Live Poll Results — Which of the following was NOT a key component of Nike's 'Consumer Direct' retai
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Sports Retail Revolution: The Nike Direct Strategy
In 2017, Nike announced a major shift in its retail strategy called the 'Consumer Direct Offense' (later evolved into 'Consumer Direct Acceleration'). This revolutionary approach fundamentally changed how the sportswear giant connected with consumers and sold its products. Test your knowledge about this influential retail strategy that has since been adopted by many other sports brands.
Which of the following was NOT a key component of Nike's 'Consumer Direct' retail strategy that transformed the sports retail industry?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Reducing wholesale partner network by 50% to focus on direct-to-consumer sales', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Creating immersive, digitally-connected retail experiences in Nike brand stores', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Acquiring multiple competing sportswear brands to diversify product offerings', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Implementing data-driven personalization through the Nike app ecosystem', 'is_correct': False} | 0 | 0% |