Live Poll Results — Which company famously repositioned itself from a failing paper mill business to

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Famous Brand Repositioning Pivots

Brand repositioning is a strategic marketing decision where a company changes how their product is perceived in the marketplace. Sometimes, these pivots can completely transform a company's fortunes or save them from obsolescence. This trivia tests your knowledge about some of the most significant brand repositioning efforts in business history. Can you identify which company made which strategic pivot?

Which company famously repositioned itself from a failing paper mill business to become a global technology giant by focusing on mobile phones in the 1990s?

Poll Type: Trivia | Total Votes: 0