Live Poll Results — Which company holds the Guinness World Record for the most expensive logo redesi
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Record-Breaking Rebranding
In the competitive world of brand identity, some transformations make history. One particular rebrand holds the Guinness World Record for the most expensive logo redesign ever. This massive investment represented not just a visual change, but a strategic repositioning of an iconic brand. Test your knowledge about this record-breaking brand identity transformation that shocked the marketing world and became a case study in business schools worldwide.
Which company holds the Guinness World Record for the most expensive logo redesign ever, costing approximately $211 million in 2008?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'British Petroleum (BP)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Microsoft', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Coca-Cola', 'is_correct': False} | 0 | 0% |