Live Poll Results — In 2009, which major retailer attempted a rebranding that was so poorly received
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The Failed Rebrand That Cost Billions
In the world of retail and brand identity, making the right decisions about your company's image is crucial. Sometimes, even major corporations get it catastrophically wrong, leading to customer backlash and financial disaster. This poll tests your knowledge about one of the most notorious rebranding failures in modern business history - a cautionary tale that continues to be taught in marketing courses worldwide.
In 2009, which major retailer attempted a rebranding that was so poorly received they reverted to their original logo after just one week, reportedly spending over $100 million in the process?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'JCPenney', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'RadioShack', 'is_correct': False} | 0 | 0% |