Live Poll Results — Which digital transformation initiative did Nike implement in 2017 that signific
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Sports Retail Revolution: The Nike Direct Strategy
In recent years, major sports brands have undergone significant digital transformation to adapt to changing consumer behaviors. Nike's strategic shift toward direct-to-consumer sales has been particularly notable in the sports retail landscape. This trivia question tests your knowledge about Nike's digital transformation journey and its impact on the sports retail industry.
Which digital transformation initiative did Nike implement in 2017 that significantly reduced their traditional retail partnerships and accelerated their direct-to-consumer strategy?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'The Consumer Direct Offense strategy, cutting wholesale partners from 30,000 to about 40', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'The Retail Innovation Program, focusing exclusively on Nike-owned stores and eliminating all third-party retailers', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The Digital Marketplace Expansion, moving 90% of their inventory to Amazon and other online marketplaces', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The SNKRS App Exclusive Model, making all limited-edition products available only through their mobile application', 'is_correct': False} | 0 | 0% |