Live Poll Results — In 2011, Netflix attempted to split its DVD-by-mail and streaming services into
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Famous Marketing Pivots: The Netflix Transformation
In the business world, few companies have executed as dramatic a strategic pivot as Netflix did in the early 2010s. This shift fundamentally changed their business model and ultimately positioned them as a dominant force in entertainment. Test your knowledge about this famous marketing strategy transformation that has become a case study in business schools worldwide.
In 2011, Netflix attempted to split its DVD-by-mail and streaming services into two separate companies. What was the short-lived name of the proposed DVD-only service that was abandoned after customer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Qwikster', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'DiscFlix', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'RedEnvelope', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'PostFlix', 'is_correct': False} | 0 | 0% |