Live Poll Results — Which major sports brand dramatically transformed its retail strategy in 2017 by
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Sports Brand Strategy: The Unexpected Pivot
Major sports brands sometimes make strategic pivots that reshape their entire business model. This trivia question tests your knowledge about one of the most significant transformations in sports retail history. Do you know how this iconic brand revolutionized its approach to connect directly with consumers?
Which major sports brand dramatically transformed its retail strategy in 2017 by announcing a 'Consumer Direct Offense' that would focus on e-commerce and reduce wholesale distribution partnerships by over 50%?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Nike', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Adidas', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Under Armour', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Puma', 'is_correct': False} | 0 | 0% |