Live Poll Results — Which presidential campaign first pioneered the large-scale use of social media
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Political Campaign Analytics: The Digital Evolution
Modern political campaigns rely heavily on data analytics and social media to reach voters. The sophistication of these digital strategies has transformed how politicians connect with constituents and shape their messaging. This trivia question explores a significant milestone in the evolution of data-driven political campaigning that changed how campaigns leverage social media and voter data forever.
Which presidential campaign first pioneered the large-scale use of social media microtargeting by combining Facebook data with voter files to deliver personalized political ads?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Barack Obama's 2012 re-election campaign", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Donald Trump's 2016 campaign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Hillary Clinton's 2016 campaign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Mitt Romney's 2012 campaign", 'is_correct': False} | 0 | 0% |