Live Poll Results — Which company spent over $100 million to change their slogan to "Life Tastes Goo

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The Billion-Dollar Slogan Challenge

Brand slogans can make or break a company's identity in the market. Some slogans have become so iconic that they've contributed significantly to brand recognition and ultimately to billions in revenue. This poll tests your knowledge about one of the most expensive rebranding campaigns centered around a slogan change. See if you can identify which major corporation spent an astronomical amount to refresh their market identity.

Which company spent over $100 million to change their slogan to "Life Tastes Good" in 2001, only to replace it with a different slogan just a year later?

Poll Type: Trivia | Total Votes: 0