Live Poll Results — Which presidential campaign first built a comprehensive voter database called 'P

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Political Campaign Innovation: The Digital Revolution

The landscape of political campaigning has been transformed by technology and data analytics. One particular campaign stands out as having revolutionized how voter data and social media were leveraged to create a new paradigm in political marketing. Test your knowledge about this groundbreaking campaign strategy that changed how political candidates approach voter outreach and engagement.

Which presidential campaign first built a comprehensive voter database called 'Project Narwhal' that revolutionized how campaigns use big data for micro-targeting voters?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': "Barack Obama's 2012 re-election campaign", 'is_correct': True}00%
{'choice_text': "Donald Trump's 2016 campaign", 'is_correct': False}00%
{'choice_text': "Hillary Clinton's 2016 campaign", 'is_correct': False}00%
{'choice_text': "Mitt Romney's 2012 campaign", 'is_correct': False}00%