Live Poll Results — Which company lost an estimated $100 million after a disastrous 2009 rebranding
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The Billion-Dollar Brand Blunder
In the high-stakes world of corporate rebranding, even the most established companies can make costly mistakes. Some rebranding efforts have famously backfired, resulting in rapid reversals and significant financial losses. This trivia question explores one of the most notorious brand recognition failures in recent business history, where consumer rejection led to a swift retreat back to the original branding.
Which company lost an estimated $100 million after a disastrous 2009 rebranding attempt that was reversed after just six days due to overwhelmingly negative consumer response?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Tropicana (PepsiCo)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Gap Inc.', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'JCPenney', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Netflix (when they tried to split into Netflix and Qwikster)', 'is_correct': False} | 0 | 0% |