Live Poll Results — Which company spent approximately $1.8 billion on a complete rebranding campaign
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Famous Logo Transformations: The Cost of Rebranding
Corporate rebranding can be a high-stakes decision that impacts brand recognition, consumer perception, and ultimately, the bottom line. Some logo redesigns have become legendary in the business world - either for their success or their astronomical costs. Test your knowledge about some of the most expensive logo redesigns in business history and what companies spent to refresh their visual identity.
Which company spent approximately $1.8 billion on a complete rebranding campaign in 2008 that included a controversial logo redesign, only to revert back to a modified version of its original logo after public backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'BP (British Petroleum)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Gap', 'is_correct': False} | 0 | 0% |