Live Poll Results — Which bestselling author pioneered the use of BookTok influencers by sending adv
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Literary Influencer Marketing: The Author-Brand Connection
In recent years, the publishing industry has embraced influencer marketing as a powerful tool to promote books and literary works. Major publishers and independent authors alike have partnered with social media personalities to reach new audiences. This trivia question explores a groundbreaking literary influencer campaign that changed how books are marketed in the digital age. Test your knowledge of how the worlds of literature and influencer marketing have intersected!
Which bestselling author pioneered the use of BookTok influencers by sending advance copies to selected TikTok creators, resulting in their novel selling over 1 million copies in 2021?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Colleen Hoover with 'It Ends with Us'", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Sally Rooney with 'Beautiful World, Where Are You'", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Taylor Jenkins Reid with 'The Seven Husbands of Evelyn Hugo'", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Emily Henry with 'People We Meet on Vacation'", 'is_correct': False} | 0 | 0% |