Live Poll Results — Which retailer partnered with Guinness World Records in 2018 to set the record f
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Record-Breaking Retail: The Legendary Guinness Collaboration
The intersection of world records and retail has created some fascinating brand stories. In 1954, the Guinness Book of World Records was conceived as a marketing tool for the Guinness brewery to settle pub arguments. Since then, it has evolved into one of the most successful brand extensions in history. This trivia question explores a notable collaboration between the world record authority and a major retailer that broke records itself.
Which retailer partnered with Guinness World Records in 2018 to set the record for 'Largest Gathering of People Dressed as Superheroes' as part of a product launch campaign?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Target', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Walmart', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Amazon', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Best Buy', 'is_correct': False} | 0 | 0% |