Live Poll Results — In 1985, Coca-Cola launched 'New Coke' in what is now considered one of the bigg
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Retail Innovation's Greatest Flops: The New Coke Debacle
Throughout retail history, even the biggest brands have made spectacular product launch mistakes. These failures often teach us more about consumer psychology, market research, and brand loyalty than successes do. This trivia question focuses on one of the most notorious product launch failures in American retail history - a cautionary tale that's still taught in business schools worldwide.
In 1985, Coca-Cola launched 'New Coke' in what is now considered one of the biggest product failures in retail history. How long did it take for the company to reintroduce the original formula after consumer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': '77 days', 'is_correct': True} | 0 | 0% |
| {'choice_text': '6 months', 'is_correct': False} | 0 | 0% |
| {'choice_text': '1 year', 'is_correct': False} | 0 | 0% |
| {'choice_text': '30 days', 'is_correct': False} | 0 | 0% |