Live Poll Results — Which presidential campaign pioneered the use of a sophisticated big data analyt
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The Political Power of Big Data
The 2008 and 2012 U.S. presidential elections marked a turning point in how political campaigns leverage data analytics. One campaign's unprecedented use of big data and micro-targeting changed political marketing forever, creating a model that campaigns around the world would later adopt. Test your knowledge of this pivotal moment in political campaign history that merged technology with voter outreach.
Which presidential campaign pioneered the use of a sophisticated big data analytics system called 'Project Narwhal' to target voters with unprecedented precision?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Barack Obama's 2012 re-election campaign", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Mitt Romney's 2012 campaign (which used a system called 'Project ORCA')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Hillary Clinton's 2016 campaign (which used a system called 'Ada')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Donald Trump's 2016 campaign (which used Cambridge Analytica)", 'is_correct': False} | 0 | 0% |