Live Poll Results — Which sports retailer lost over $900 million in just 2 years (2017-2019) after a
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Sports Retail Failure: The Massive Misstep
In the competitive world of sports retail, even major players can make catastrophic errors. This poll tests your knowledge about one of the biggest sports retail failures of the 2010s, when a retail giant's ambitious expansion strategy backfired dramatically. The company's aggressive move into a new market segment led to nearly $1 billion in losses and a complete strategic reversal. Test your knowledge of this cautionary tale in sports business history!
Which sports retailer lost over $900 million in just 2 years (2017-2019) after an unsuccessful expansion into the U.S. market, forcing them to close all 133 of their newly opened stores?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Decathlon', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Sports Direct', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'JD Sports', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Foot Locker', 'is_correct': False} | 0 | 0% |