Live Poll Results — Which transportation company partnered with Beyoncé in 2016 for an influencer ca
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Revolutionary Ride-Hailing Marketing
The transportation industry has been transformed by ride-hailing services, which have used innovative marketing strategies to build their brands. These companies have leveraged everything from catchy slogans to celebrity partnerships to distinguish themselves in a competitive market. This trivia question focuses on a notable influencer marketing campaign that helped establish one company's brand identity during its expansion phase.
Which transportation company partnered with Beyoncé in 2016 for an influencer campaign where riders could win concert tickets and even have Beyoncé show up as their driver?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Uber', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Lyft', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'DiDi', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Grab', 'is_correct': False} | 0 | 0% |