Live Poll Results — Which company lost approximately $1.5 billion in market value in 2009 after a di
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The Bold Rebrand Gamble
In the world of business, rebranding is a high-stakes decision that can either revitalize a company or alienate its customer base. Some product packaging redesigns have become legendary case studies in business schools worldwide. This poll tests your knowledge of one of the most notorious packaging redesign failures in modern business history - a decision that cost a company millions in just a few months.
Which company lost approximately $1.5 billion in market value in 2009 after a disastrous product packaging redesign that was reversed within just 6 months?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Tropicana (PepsiCo)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Gap (clothing retailer)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Coca-Cola (New Coke)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Netflix (Qwikster)', 'is_correct': False} | 0 | 0% |