Live Poll Results — Which transportation company's rebranding campaign in 2001 was so disastrous tha
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The Great Transportation Marketing Blunder
In the competitive transportation industry, marketing campaigns can make or break a company's reputation. Some campaigns soar to great heights, while others crash and burn spectacularly. This poll tests your knowledge about one of the most notorious marketing failures in transportation history that became a business school case study on how not to rebrand a company.
Which transportation company's rebranding campaign in 2001 was so disastrous that they abandoned their new name and logo after just one year, writing off $200 million in marketing costs?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "United Airlines' 'Rising Blue' campaign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "British Airways' 'World Images' ethnic tailfins", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Amtrak's 'America's Railway' rebrand", 'is_correct': False} | 0 | 0% |
| {'choice_text': "British Petroleum to 'Beyond Petroleum' (BP) with the Helios logo", 'is_correct': True} | 0 | 0% |