Live Poll Results — Which of the following was NOT part of Nike's Consumer Direct omnichannel strate
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Sports Retail Revolution: The Nike Direct Strategy
In 2017, Nike announced a major shift in its retail strategy called 'Consumer Direct Offense' (later evolved into 'Consumer Direct Acceleration'). This omnichannel approach fundamentally changed how the sportswear giant connects with consumers. Test your knowledge about this influential retail transformation that has since been adopted by many other sports brands seeking to control their customer experience across physical and digital touchpoints.
Which of the following was NOT part of Nike's Consumer Direct omnichannel strategy that revolutionized sports retail?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Reducing wholesale partners from 30,000 to just 40 strategic partners', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Integrating the Nike app with in-store experiences to create personalized shopping journeys', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Developing Nike-owned retail concepts like House of Innovation and Nike Rise stores', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Prioritizing direct digital sales through Nike apps and website over traditional retail channels', 'is_correct': False} | 0 | 0% |