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Hollywood's Failed Franchise: The Infamous Marketing Disaster

In the high-stakes world of film franchises, marketing missteps can doom even promising properties. One infamous 2012 science fiction film adaptation was positioned to launch a major franchise but became one of Disney's biggest box office failures. With a production budget of $250 million and an additional $100 million in marketing, the film lost the studio approximately $200 million. Test your knowledge of this notorious marketing catastrophe that taught Hollywood valuable lessons about brand positioning and audience expectations.

Which 2012 Disney film suffered from a disastrous marketing campaign where executives removed 'of Mars' from the title, believing the word 'Mars' would deter audiences after previous Mars-themed film failures?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'John Carter', 'is_correct': True}00%
{'choice_text': 'Battleship', 'is_correct': False}00%
{'choice_text': 'The Lone Ranger', 'is_correct': False}00%
{'choice_text': 'Tomorrowland', 'is_correct': False}00%