Live Poll Results — Which presidential campaign was the first to extensively use 'microtargeting' -

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Political Campaign Innovations: The Digital Revolution

Political campaigns have undergone significant transformations in how they reach and influence voters. Digital marketing strategies have become central to modern political outreach, with campaigns leveraging data analytics, social media, and psychological insights to target specific voter demographics. This trivia question focuses on a pivotal moment in the evolution of digital political marketing that changed how campaigns approach voter outreach.

Which presidential campaign was the first to extensively use 'microtargeting' - the practice of using consumer data and demographics to tailor political messages to specific voter groups?

Poll Type: Trivia | Total Votes: 0