Live Poll Results — Which major transportation company spent over $200 million on a rebranding effor
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Transportation Branding Throwback: Famous Rebranding Fails
The transportation industry has seen its fair share of rebranding attempts - some successful, others disastrous. This poll tests your knowledge about one of the most notorious branding missteps in transportation retail history. How well do you know the stories behind the logos and slogans that once dominated headlines for all the wrong reasons? Test your transportation retail branding expertise!
Which major transportation company spent over $200 million on a rebranding effort in 2010, only to revert to its original logo and slogan within six weeks due to overwhelming customer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap Airlines (attempted minimalist blue square logo)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'United-Continental (attempted to merge branding after acquisition)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana Express (removed iconic orange with straw imagery)', 'is_correct': False} | 0 | 0% |
| {'choice_text': "British Airways (abandoned 'To Fly, To Serve' heritage branding for 'Global Images' collection)", 'is_correct': True} | 0 | 0% |