Live Poll Results — Which breakfast cereal company paid $1.5 million for product placement in 'E.T.
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Famous Product Placements in Film History
Product placement has become a billion-dollar industry within film and television. Sometimes subtle, sometimes obvious, these strategic placements can significantly impact consumer behavior and brand recognition. This poll tests your knowledge about one of the most famous and controversial product placement deals in cinema history that changed how Hollywood and brands collaborate.
Which breakfast cereal company paid $1.5 million for product placement in 'E.T. the Extra-Terrestrial' (1982) but was rejected by Steven Spielberg, leading their competitor to secure the now-iconic placement?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "M&M's (Mars, Inc. turned down the offer, allowing Reese's Pieces to become the candy that lured E.T.)", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Kellogg's Corn Flakes (rejected in favor of Quaker Oats)", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Coca-Cola (rejected in favor of Pepsi)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Atari (rejected in favor of Nintendo)', 'is_correct': False} | 0 | 0% |