Live Poll Results — Which company lost approximately $100 million on the 'New Coke' product launch i
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The $100 Million Flop: Famous Product Launch Failures
Even the biggest companies sometimes make catastrophic product launch mistakes. This poll tests your knowledge about one of the most infamous product failures in business history - a case study that's now taught in business schools worldwide as a cautionary tale of what happens when market research, timing, and execution go terribly wrong. Can you identify which company suffered this particular costly misstep?
Which company lost approximately $100 million on the 'New Coke' product launch in 1985, a reformulation that was pulled from shelves after just 79 days due to massive consumer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'The Coca-Cola Company', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'PepsiCo', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Dr Pepper Snapple Group', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Cadbury Schweppes', 'is_correct': False} | 0 | 0% |