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The Mysterious Case of the Vanishing Literary Mascot

In the competitive world of publishing and bookselling, brand mascots have played a significant role in making certain publishers and bookstores memorable to consumers. Some have become cultural icons, while others have faded into obscurity or been deliberately retired. This trivia question explores a notable mascot disappearance from the literary retail world that caused quite a stir among book lovers when the company decided to rebrand.

Which famous bookstore chain retired its well-known cat mascot 'Bookworm' in a controversial 2010 rebranding that many loyal customers protested?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'Borders Books', 'is_correct': True}00%
{'choice_text': 'Barnes & Noble', 'is_correct': False}00%
{'choice_text': 'Books-A-Million', 'is_correct': False}00%
{'choice_text': "Powell's Books", 'is_correct': False}00%