Live Poll Results — Which sporting goods company pioneered the direct-to-consumer model in the 1960s

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Sporting Goods History: Pioneering Direct-to-Consumer Strategy

Test your knowledge about a groundbreaking retail strategy that transformed the sporting goods industry! In the 1960s, one company made a bold move that changed how athletic products were marketed and sold, creating a direct connection between manufacturer and consumer that would become a template for future brands. This strategy helped build one of the most recognizable sports brands in history and revolutionized athlete endorsements.

Which sporting goods company pioneered the direct-to-consumer model in the 1960s by selling track shoes out of a car trunk at track meets before opening its first retail store?

Poll Type: Trivia | Total Votes: 0