Live Poll Results — Which global company famously changed its decades-old slogan from 'Let your fing
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Famous Brand Slogans: The Million-Dollar Tagline Switch
In the world of marketing, brand slogans can make or break a company's identity. Some taglines become so iconic they're worth millions in brand equity. This trivia question focuses on a famous case where a major company made a controversial slogan change that initially received significant consumer backlash but later proved to be a strategic business decision. Test your knowledge of brand identity transformations that shaped consumer perception and market positioning.
Which global company famously changed its decades-old slogan from 'Let your fingers do the walking' to 'The Real Yellow Pages' in a controversial 2012 rebranding effort?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Yellow Pages Group (YPG)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Thomson Reuters Directories', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Dex Media', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Hibu (formerly Yell Group)', 'is_correct': False} | 0 | 0% |