Live Poll Results — Which iconic beverage brand was forced to return to its original formula after j
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Iconic Rebranding Revivals: When Pop Culture Backlashed
In 2023, major brands spent over $500 million on rebranding efforts, but not all were successful. Pop culture can make or break a brand's identity shift, with social media reactions capable of forcing companies to reverse course. This poll tests your knowledge of one of the most infamous pop culture backlashes against a major brand's attempt to modernize its identity - a case study that's now taught in marketing schools worldwide as a cautionary tale of ignoring customer attachment to brand heritage.
Which iconic beverage brand was forced to return to its original formula after just 79 days due to massive consumer backlash in what's now known as one of the biggest marketing blunders in history?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Coca-Cola (with 'New Coke' in 1985)", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Pepsi (with 'Crystal Pepsi' in 1992)", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Dr Pepper (with 'Dr Pepper TEN' in 2011)", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tropicana (with its 2009 packaging redesign)', 'is_correct': False} | 0 | 0% |