Live Poll Results — Which beverage company's packaging redesign, launched in 2008, reportedly increa
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The Billion-Dollar Packaging Pivot
Product packaging isn't just about protection—it's a critical marketing asset that can make or break a brand. Some of the most successful companies have dramatically increased their market share through strategic packaging redesigns that connected with consumers on a deeper level. This trivia tests your knowledge about one of the most financially successful packaging redesigns in business history that transformed both brand perception and bottom-line results.
Which beverage company's packaging redesign, launched in 2008, reportedly increased sales by over $100 million in the first year by focusing on a 'smile' design element?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Pepsi's 'Globe' logo redesign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Coca-Cola's 'Share a Coke' personalized bottles", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Tropicana's transparent carton showing orange juice quality", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Lay's potato chips curved package with the 'smile' under the logo", 'is_correct': True} | 0 | 0% |