Live Poll Results — What innovative geographic data approach did REI Co-op use to determine optimal
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Geographic Retail Strategy: The REI Co-op Trail Expansion Challenge
REI Co-op, the outdoor gear retailer, faced a strategic challenge when expanding their physical store presence in 2018-2019. They needed to align their brand positioning as an outdoor adventure company with their retail locations. This poll tests your knowledge of how geographic data analytics transformed their store placement strategy and improved customer experience in regions with varying outdoor recreation patterns.
What innovative geographic data approach did REI Co-op use to determine optimal new store locations that aligned with their brand identity and improved customer experience?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'They analyzed customer mobile GPS data showing outdoor recreation patterns to place stores in regions with the highest density of hiking, climbing and cycling activities', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'They placed stores exclusively in zip codes with the highest household incomes regardless of outdoor recreation opportunities', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'They used population density as the sole determining factor, placing stores only in the most densely populated urban centers', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'They located all new stores adjacent to national parks and federal lands regardless of population or accessibility factors', 'is_correct': False} | 0 | 0% |