Live Poll Results — Which 1970s film is credited with revolutionizing movie merchandising when 20th
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Hollywood Merchandising Milestones
Test your knowledge of film merchandising history! The business of movie tie-in products has evolved from simple promotional items to billion-dollar revenue streams. Major film franchises now earn more from merchandise than box office receipts. This poll explores a pivotal moment in the history of film merchandising that changed how studios approach product licensing and franchise development.
Which 1970s film is credited with revolutionizing movie merchandising when 20th Century Fox allowed George Lucas to retain merchandising rights instead of a higher director's fee?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Star Wars (1977)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Jaws (1975)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Superman (1978)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Close Encounters of the Third Kind (1977)', 'is_correct': False} | 0 | 0% |