Live Poll Results — Which airline lost approximately 25% of its frequent flyers within 6 months afte

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Transportation Brand Loyalty: The Airline Switcheroo

Brand loyalty in the transportation industry is fiercely contested, with companies investing billions in customer retention programs. Airlines in particular face unique challenges, as passengers often make decisions based on a complex mix of pricing, routes, loyalty programs, and personal experience. This trivia question examines a fascinating moment when one major carrier dramatically reshaped its loyalty program, causing unprecedented customer migration in the industry.

Which airline lost approximately 25% of its frequent flyers within 6 months after drastically restructuring its loyalty program to be revenue-based rather than distance-based in 2015?

Poll Type: Trivia | Total Votes: 0