Live Poll Results — Which company reportedly spent over $100 million developing and launching its 'T
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Advertising Slogans: The Million-Dollar Phrases
Advertising slogans can become cultural touchpoints and significantly impact a brand's recognition. Some slogans required massive creative investment and market testing before launch, with companies spending millions to develop the perfect phrase. This trivia question explores one of the most expensive slogan developments in advertising history. Test your knowledge about the business decisions behind these iconic marketing phrases!
Which company reportedly spent over $100 million developing and launching its 'Think Different' advertising slogan campaign in 1997?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Apple', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'IBM', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Microsoft', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Sony', 'is_correct': False} | 0 | 0% |