Live Poll Results — Which linguistic consultant famously advised Apple to change their slogan from '
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The Linguistics of Brand Slogans
In the world of marketing, language is a powerful tool that can make or break a brand's identity. Linguists have long studied the phonetic, semantic, and syntactic elements that make certain brand slogans more memorable and effective than others. This trivia question explores how language expertise influenced one of the most successful slogan changes in corporate history.
Which linguistic consultant famously advised Apple to change their slogan from 'Think Different' to 'Think Differently' in 2009, arguing that the adverbial form was more grammatically correct?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Steven Pinker, who later included this case study in his book 'The Sense of Style'", 'is_correct': False} | 0 | 0% |
| {'choice_text': "None - this is a trick question. Apple never changed their 'Think Different' slogan despite grammatical debates", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Noam Chomsky, who was briefly contracted as part of Apple's rebranding strategy", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Deborah Tannen, who convinced Apple that the adjectival form created unnecessary linguistic tension', 'is_correct': False} | 0 | 0% |