Live Poll Results — Which presidential campaign was the first to extensively use a sophisticated vot
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Political Campaign Innovation: The Digital Revolution
The landscape of political campaigning has transformed dramatically with technology. From traditional whistle-stop tours to sophisticated data-driven operations, campaigns have evolved to connect with voters in increasingly personalized ways. This trivia question explores a pivotal moment in campaign history that fundamentally changed how political operations leverage customer insights and personalization strategies to reach voters.
Which presidential campaign was the first to extensively use a sophisticated voter database called 'Project Narwhal' that revolutionized political microtargeting?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Barack Obama's 2012 re-election campaign", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Mitt Romney's 2012 campaign (which used a system called 'ORCA')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Hillary Clinton's 2016 campaign (which used a system called 'Ada')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Donald Trump's 2016 campaign (which used Cambridge Analytica)", 'is_correct': False} | 0 | 0% |