Live Poll Results — Which cosmetics company lost approximately $1.3 billion in market value after Ky
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Celebrity Brand Influence: The Kylie Jenner Effect
In 2018, a single tweet from a famous celebrity caused a major cosmetics company's stock to plummet dramatically, wiping out over $1 billion in market value. This incident demonstrates the immense power of celebrity influence on brand perception and consumer behavior in today's social media-driven marketplace. Test your knowledge about this infamous moment in modern brand strategy history!
Which cosmetics company lost approximately $1.3 billion in market value after Kylie Jenner tweeted 'sooo does anyone else not open Snapchat anymore?' in 2018?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Snap Inc. (parent company of Snapchat)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Instagram (owned by Meta)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Kylie Cosmetics', 'is_correct': False} | 0 | 0% |
| {'choice_text': "Fenty Beauty (Rihanna's brand)", 'is_correct': False} | 0 | 0% |