Live Poll Results — Which company spent over $100 million on a rebrand in 2010, only to revert to it
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The Billion-Dollar Rebrand Mystery
In the competitive world of business, brand identity can make or break a company. Sometimes, corporations invest astronomical sums to refresh their image, hoping to connect with new audiences or shed negative associations. This trivia explores one of the most expensive rebranding failures in corporate history - a cautionary tale about how even massive companies with seemingly unlimited resources can miscalculate public perception and market positioning.
Which company spent over $100 million on a rebrand in 2010, only to revert to its original logo just six weeks later due to overwhelmingly negative public reaction?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Tropicana', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'JCPenney', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mastercard', 'is_correct': False} | 0 | 0% |