Live Poll Results — What groundbreaking marketing tactic did 'The Blair Witch Project' (1999) use th
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Hollywood Marketing Milestone: The Blair Witch Project's Groundbreaking Campaign
In 1999, a low-budget horror film revolutionized movie marketing by creating one of the first viral campaigns in film history. This innovative approach blurred the lines between fiction and reality, helping transform a $60,000 production into a $248 million box office phenomenon. Test your knowledge about this landmark marketing campaign that changed how films are promoted in the digital age!
What groundbreaking marketing tactic did 'The Blair Witch Project' (1999) use that was revolutionary for film promotion at the time?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Creating a fake documentary website claiming the events were real, launching one of cinema's first viral marketing campaigns", 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Releasing the entire film for free on YouTube before theatrical release to generate word-of-mouth', 'is_correct': False} | 0 | 0% |
| {'choice_text': "Distributing free Blair Witch merchandise in major theaters for six months before the film's premiere", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Hosting nationwide screenings where actors pretended to be possessed during showings to terrify audiences', 'is_correct': False} | 0 | 0% |