Live Poll Results — Which marketing strategy helped Guinness World Records achieve the title of 'Bes
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Guinness World Records Marketing Masterminds
The Guinness World Records brand has evolved from a simple book of records into a global authority on record-breaking achievements. Behind this transformation are some remarkable marketing strategies and campaigns that have kept the brand relevant for decades. Test your knowledge about how this iconic record-keeping institution has marketed itself and its products throughout its history.
Which marketing strategy helped Guinness World Records achieve the title of 'Best-selling Copyrighted Book Series of All Time'?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Creating the Guinness World Records TV show that reached over 1 billion viewers annually', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Distributing free copies to pubs and hotels as a promotional tool to settle bar bets', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Launching the first augmented reality mobile app for record verification in 2008', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Establishing global record verification offices in 100+ countries simultaneously', 'is_correct': False} | 0 | 0% |