Live Poll Results — Which major architecture firm rebranded in 2015 with a controversial minimalist

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Architectural Brand Transformations

The architecture industry has seen some remarkable brand evolutions over the years, with firms strategically rebranding to reflect their changing philosophies, service offerings, or global reach. This poll tests your knowledge about a significant logo redesign in the architecture world that sparked considerable discussion about visual identity in the profession. Can you identify which renowned architecture firm underwent this particular transformation?

Which major architecture firm rebranded in 2015 with a controversial minimalist logo change, replacing their distinctive 3D cube logo with a simple wordmark?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'SOM (Skidmore, Owings & Merrill)', 'is_correct': False}00%
{'choice_text': 'Gensler', 'is_correct': True}00%
{'choice_text': 'Foster + Partners', 'is_correct': False}00%
{'choice_text': 'Zaha Hadid Architects', 'is_correct': False}00%